Our Story

Introducing the EDGE. The smallest, most intuitive device ever brought to any body of water. Designed by Olympic swimmers and coaches for all types of swimmers.

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Experience Improvement

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Over the last several years, we have built an industry-leading and award-winning, in-house design and development team. Our athletes have won numerous Olympic and World Championship medals, as well as Masters and NCAA Championships.

We design products to do crazy stuff, but our most important design challenge is to make sure those same products kick ass for you, every day. Parents who beat the sun up to squeeze in their morning run, entrepreneurs hustling from work to play, adventure seekers who want to see the world through their goggle lenses We’re confident that the products we create are here to make swimming more fun, efficient, experiential, and worthwhile for virtually any swimmer.

At the end of the day, we want to shine a bright spotlight on the sport of swimming, and the very fact that you are here means that we are on to something. Thank you for your support and soon enough, hopefully we can share a lane for lap swim in a pool near you soon.

We equip, empower, inspire and ignite those who aren’t afraid of doing hard things, those who seek to push themselves to their limit – whatever and wherever that might be. If you are up for tackling challenges head on, you're in the right place.

Phlex was started by four former University of Florida swimmers with the mission of bringing innovative technology to the sport of swimming. This meant, flipping the sport that we unconditionally loved on its forehead and working with our teammates, Olympic medalists, and trusted coaches to find an application. This lead to our first product, the EDGE.